The UK recently announced it’s Top 10 Superbrands:
1. Microsoft
2. Coca-Cole
3. Google
4. BBC
5. BP
6. British Airways
7. Lego
8. Guinness
9. Mercedes-Benz
10. Cadbury
I’m sure you are aware of all or at least most of these companies and of most or some of their products. You probably even have or use some yourself. But what is a superbrand, what makes a superbrand? Perhaps more importantly, could you be a ‘superbrand’?
